These illustrations and brand package were created for the award-winning kinds album, Broccoli Farm
Client: Singer, songwriter, performer and clown, Claire Ness
The characters are full of energy and humour (just like the music)
They dance across CD’s, Vinyl, streaming websites, and into kids imaginations
I created 15 separate illustrations
This provided flexibility to tailor the branding across a range of channels
How it came to life
Specs
15 x colour illustrations
Design and layout:
CD packaging
Vinyl packaging
Printed lyric book
Web assets
Delivery of web + print files (.PNG, .TIF and .PDF)
Approach
To create illustrations that embodied the energy and joy of the music, I listened to an early cut of the album throughout the project and let it influence my illustration style and the choice of characters. I also incorporated hand lettering for the title as a nod to the album’s solid folk and jazz roots.
The choice to create separate illustrations provided flexibility to tailor the design for a range of applications, while maintaining a consistent look and high-quality colour reproduction.
Great people
Thanks to the amazingly talented, smart AND funny Claire Ness for making this wonderful music.
Thanks also to the incredible people who worked on the album: Grant Simpson (my long-time buddy and mentor), Bob Hamilton at Old Crow Recording Studio, Brigitte Jardin, Robert Bergman, Annie Avery, Keith Todd, Olivier de Colombel, Bj MacLean, Andrea McColeman, Amelia Rose Slobogean, Mike Stockstill, Lonnie Powell, Patrick Hamilton, Aiden Tentrees, Bonnie Northgraves, Benjamin MacRae, Jay Burr, David Sutton, Jordi Mikeli-Jones’ and, of course, Augie.
Get the album
In 2021, Broccoli Farm won the Canadian Folk Music Awards Children’s Album of the Year AND the Western Canadian Music Awards Children’s Artist of the Year.