This visual identity delivers educational resources to Yukon’s local fur artisans and crafters
Client: Yukon Fur Now
Training modules are delivered via the Fur School website
I provided branded assets to Amy Lennon who did the build
The site provides training and business skill development
And can also be delivered using printed educational resources
This ensures equitable access to artisans living in remote communities
Fur School is created by locals for locals
and has ethical harvest and design principles at it’s core
How it came to life
Specs
Creative direction
Visual identity
Design and branding
Delivery of web + print files (.PNG and .TIF) + .PDF guide
Approach
My goal was to inspire young creatives to think deeply about the ethics of fur and create mindfully.
Strong UX design principles are followed throughout to reduce barriers to learning. The colours are fun and motivational and signal to users where they are in the course.
The course content is delivered in person and supports participants to develop a values-based business model and put it into action.
Great people
Thanks to the awesome Partners at Yukon Fur Now.
This is the same team that made UnFURled a stellar proof of concept for the viability of an informed and engaged local fur market in Yukon.
Special thanks to Joella Hogan and Lisa Preto for their incredible work on this project.
Fur School is a direct outcome of the recommendations in the Yukon Fur Industry Action Plan.